EV owners. Road-trippers. A growing audience that already asks where we stay, what gear we use, and which charger is worth the detour. Their next purchase is on the table — we just need a brand that earns the on-camera spot.
Piper Unplugged is new. We're not. Between us we've built audiences across entertainment and community — over 700,000 subscribers, a Silver Play Button, and a published book.
Piper is a public figure with a real following. Piper Unplugged is the only channel we're actively building right now — and where your brand gets her undivided on-camera attention.
Five formats running in parallel. Each one a different shot at brand fit, audience attention, and watch time.
Long-form supercharger reviews with a ⭐/5 rating. Search-friendly, sponsorable, the anchor format. Restaurants, attractions, and local stops near chargers fit naturally.
Cooking at the charger. No other Tesla channel has this. Power stations, induction cookware, road-trip food brands — built for product showcase.
Vertical shorts. Reach engine. Where the algorithm impressions land — and where short, punchy brand mentions hit hardest.
Vlogs, gear, the Cybertruck arc. Where context lives. Highest conversion for sponsorships that need explanation, not just a logo flash.
Weekly live podcast via Starlink. Live Q&A. Super-chats. The biggest watch-hours lever — and the only inventory with a guaranteed title-sponsor slot.
This isn't a general lifestyle channel where sponsors fight for attention. The viewers are EV owners and road-trippers. They self-select. They show up in the comments sharing gear tips, planning their own next EV, and following the road-trip story in real time.
If your product fits somewhere in this conversation, you don't need to sell. You need to be there.
// real comments, sampled from the channel
EV owners are decision-makers — they've already made one $50k+ purchase. The next ones (charger, dash cam, hotel chain, trip credit card, the second EV) are on the table.
3.1% engagement says viewers are actually here — not scrolling. A mention from Piper carries weight because the channel only pitches what it actually uses on the road.
Channel renamed May 2026, momentum is real. Y1 trajectory: 8–12k subs. Early sponsors lock in pre-growth founding rates.
A sample of what travels. Each one filmed at a real supercharger, on a real trip, with the camera rolling and no script.
Cross-Canada road trip launching early June 2026. Vancouver to Moncton, six provinces, ~45 pieces of content. Sponsors can plug into the whole trip, a single region, or a single stop along the route.
Vancouver, Kamloops, Revelstoke, Banff. Mountain pass content, Fairmont treat night, Roger's Pass.
Drumheller (dinosaurs), Vulcan AB (Star Trek), Mac the Moose, Falcon Lake UFO site, Winnipeg.
Thunder Bay, Wawa, Sudbury, Ottawa (Diefenbunker), Montreal, Quebec City. Most filmable density of the trip.
Edmundston, Fredericton, Moncton, Magnetic Hill, Hopewell Rocks. Arrival celebration episode.
YouTube is rolling out dynamic ad insertion in 2026 — the ability to swap sponsored segments into older videos already published.
Sponsors who lock in now get their campaign extended across our entire back catalog when the feature drops. One deal — today's visibility plus future reactivation across hundreds of videos as the channel grows.
// founding sponsors grandfathered in first
Author and content creator. Brings the energy, the French-Canadian accent, and the willingness to actually tell you whether a supercharger is worth the detour. The voice viewers hear is the voice that reads brand copy.
The one driving the EV, running the camera, and occasionally getting roped into the bit. Builds the automation behind the channel — every video gets shipped because the pipeline is real.
Send a one-paragraph intro: who you are, what you sell, and which format on the menu you're curious about. We reply within 48 hours.